Growth Marketing Strategist for Sports Betting

I help sports betting brands turn content and audience attention into users, conversions, and revenue through growth strategy, marketing systems, automation, and analytics.

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Hi,

I’m Daniel Cortez, a Growth Marketing Strategist focused on Sports Betting. I combine content strategy, acquisition, automation, and analytics to turn audience attention into users, conversions, and revenue.

Daniel Cortez

Content-led growth, marketing systems, audience conversion

KEY SKILLS

Growth Strategy
Content & Acquisition
Automation & Analytics

Portfolio Highlights

nivelics

Maximizing ROI with multi-platform paid campaigns.

Managed paid media campaigns across Facebook, Instagram, Google Ads, and LinkedIn Ads. Designed creative and copy tailored to platform audiences, resulting in increased engagement and conversions.

  • Reduced cost per lead (CPL) by 15%.
  • Increased campaign click-through rates (CTR) by 20%.

Tools used:

Hubspot, Facebook Ads Manager, Google Ads, LinkedIn Ads.

Media:

  • Campaña Google Workspace For Education Nivelics06
  • Campaña Google Workspace For Education Nivelics07
  • Campaña Google Workspace For Education Nivelics02
  • Campaña Google Workspace For Education Nivelics01
  • Campaña Google Workspace For Education Nivelics03
  • Campaña Google Workspace For Education Nivelics04

Video Ad

Transforming a retail store into an engaging e-commerce brand through Instagram Shopping.

Implemented a social media strategy focusing on Instagram Shopping integration. Enhanced user engagement and drove traffic by curating content that aligned with the brand’s target audience.

  • 20% increase in website traffic within the first six months.
  • Average session duration improved to 4 minutes.

Tools used:

WooCommerce, Facebook Pixel, Instagram Shopping, Google Analytics.

Media:

  • Stormy Stationery 04
  • Stormy Stationery 01
  • Stormy Stationery 02
  • Stormy Stationery 05
  • Stormy Stationery 03
liboadictos

Building a niche brand recognized in Bolivian basketball.

Developed the entire brand identity, including logo, typography, and brandbook. Applied SEO strategies to position the brand as a leading resource in its niche.

  • Achieved 50% organic traffic growth, averaging 10,000 visits/month.
  • Top search rankings on Google for niche-related keywords.

Tools used:

WordPress, Adobe suite, Google Analytics.

Media:

  • Liboadictosproject 02
  • Liboadictosproject 03
  • Liboadictosproject 01
wordcamp Cochabamba 2021

Enhancing event engagement with visually impactful content.

Designed digital assets such as speaker profiles, event infographics, and presentation slides. These materials helped enhance the professional image of the event and increased attendee engagement on online platforms.

  • Successfully delivered 100% of design tasks ahead of deadlines.
  • Increased social media interaction during the event.

Tools used:

Canva, CorelDRAW, Figma, Trello.

Cristhian sport logo

Empowering sports brands with custom graphic designs.

Designed over 300 unique sports jersey patterns in a year, catering to diverse team requirements and styles. Supported sports teams with branding and visual identity through custom logo designs.

  • Delivered 300+ designs, achieving 100% customer satisfaction.
  • Boosted repeat client requests by 25%.

Tools used:

CorelDRAW, Adobe Illustrator, Adobe Photoshop.

Passionate about digital marketing? Let’s connect and chat!